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If you can measure it, you can manage it

Updated: May 10

One of the biggest obstacles in implementing effective risk management is the mistaken belief that 'we don't have the data to be able to do that', so many organisations are left describing risks as 'high' or 'medium', and putting dots in boxes on colourful heatmaps, which doesn't provide any actionable information to help the organisation.


This post from Hubbard Research explains why you're actually better placed than you think.


  1. If it matters, it can be measured

  2. You have more data than you think

  3. You need less data than you think

  4. We measure to reduce uncertainty

  5. What you measure most may matter least

  6. What you measure least may matter most

  7. You don't have to beat the bear


Hubbard's book How to Measure Anything - Finding the Value of Intangibles in Business has a lot more information, and will help you understand that you already have all the data you need to carry out quantitative risk analysis in your organisation today.

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